Designing Products that Succeed in the Market Place

      In today's market there is not much room for many new products. It is said that nine out of ten new products fail when introduced to the public. This is something that all designers want to avoid when they think of a new idea or design; they want their product to be very popular so that it will sell. The problem with this is that sometimes a product is introduced to the market and no one wants to buy it. 
      There are a few things that a designer can do in order to avoid wasting time on designing a product that no one would want to buy. One of these things is asking colleagues, friends, and family what they think of your idea. If many of them are really excited about the idea, that is an indicator that others would want to buy your final product. When doing this, it is a good idea to get a large range of input so that you are looking into a larger customer segment. Another thing you could do is actually ask these people about problems they want to be solved. If your product solves a problem for someone, they will want to buy your product so that they can fix their problems. They can gives you ideas on your future products, and these ideas would easily translate to a market. One other thing you could do is try to align your design with the 5 drives of human behavior. If your design aligns with most of these drives, people are more likely to want to buy your product. 
      For our portfolio project, we would want to use all of these ideas so that our product has the greatest chance of succeeding in the market. But some of the ideas are more important than others. The most important one to us is asking others if they would buy your product because it will provide the most insight into today's market. If many of the people you ask do want to buy your idea, then it is likely that many other people will also want your product. The next important is asking others for their ideas. This will give you insight into the lives of the people who would eventually be purchasing your product. The last is aligning your design with the drives of human behavior. This would help us to make our design what people want.